CEO's recipe for gaining consensus on new strategic plan and dues increase included recruiting company leaders for board, task forcesA room filled with candy is one of the perks of John Downs' job at NCA. June is National Candy Month, and John Downs wants to make sure people know it—especially people who work on Capitol Hill. Since becoming CEO of the National Confectioners Association in August 2014, Downs has focused on swiftly transforming the organization into an advocacy machine. One key component of that strategy is delivering targeted messages during "candy moments" such as Halloween and Valentine's Day. NCA's amped-up celebration of National Candy Month—which had… Read More